American Airlines has
teamed with Harrah’s Entertainment, Inc., to offer online customers a
chance to win great prizes provided by the world’s largest air carrier and
enter Harrah’s “Set for Life” sweepstakes. To enter customers can visit
http://www.aa.com/promo and match descriptions of check-in scenarios with
American’s four check-in options: Flight Check-In(SM) at the AA.com(R) Web
site, AA Self-Service Check-In(SM) machines, curbside check-in, and agent
check-in. The top prize is 50,000 American Airlines AAdvantage(R) bonus miles and a
trip for two to Las Vegas. The top prize winner in the promotion also will
be entered into Harrah’s “Set for Life” sweepstakes for a chance to win
prizes for the next 20 years, such as $100,000 a year, AmericanAirlines
Vacations(SM) gift certificates, cruises, and more. For more information
and official rules, visit http://www.aa.com/promo .

“When it comes to checking in for flights, American offers our customers
an array of choices,” said Rob Friedman, Managing Director - Interactive
Marketing at American. “For convenience when you have access to the
Internet and a printer, you can go to http://www.aa.com/ to check in and
print your boarding pass, or you can use the quick self-service machines
at the airport. If you have luggage and don’t want to carry it into the
airport, you can check in at curbside, which is available at most
airports. And, as always, our agents are available to assist you with
check-in inside the terminal.”

With Flight Check-In at AA.com, you can print your boarding pass and
select or change your seat assignment up to 24 hours before your flight.
AA Self-Service Check-In machines at the airport let you print your
boarding pass, upgrade, select or change your seat, or stand by for an
alternate flight. With curbside check-in, you can check bags and get a
boarding pass at the curb, then go straight to the security checkpoint.
Anytime you are traveling internationally or need extra assistance, use
agent check-in at the airport.

American’s award-winning AA.com Web site is the best place for customers
to do business online with American. Because the site is designed to meet
individual travel needs, customers who log in with an AAdvantage Travel
Awards Program number and password receive personalized news, information
and specials, including Net SAAvers & Special Offers(R), AAdvantage bonus
offers, and discounted vacation packages. AA.com has been selected as the
World’s Leading Airline Internet Site (World Travel Awards), is recognized
as one of the largest e-commerce sites on the Internet (Media Metrix), and
was named one of Yahoo! Internet Life’s 10 Most Popular Travel Sites.
AA.com also earned for American the Outstanding Web Site and Standard of
Excellence WebAwards from the Web Marketing Association and recently won a
Gold iNova award for product awareness.
——-