Prime Makes National Sales Appointment

28th Jul 2004

Prime Hospitality
Corp. announced today that it has hired Loretta L. Venezia to be its Vice
President of National Sales. Ms. Venezia will be responsible for
overseeing the national sales group and its efforts to sign key corporate
accounts and drive revenue growth for the company. “As Prime Hospitality continues to make strides in the marketplace and
solidify its competitive position, we are constantly searching for
creative new ways to attract corporate guests to our growing family of
hotels,” said A.F. Petrocelli, Prime’s Chairman and Chief Executive
Officer. “Loretta brings a perfect combination of industry savvy, contacts
and a results-oriented approach that will keep our business going in the
right direction. Her arrival coincides with the recent addition of 14
hotels to our new upscale, full-service brand, Prime Hotels & Resorts.”

Ms. Venezia brings 19 years of experience in the hospitality industry,
having held prominent positions with many of the larger organizations,
including Hilton, Hyatt and Westin. She attended Seton Hall University.



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