Cathay Pacific New York Non-Stop Promotion

14th Jul 2004

Cathay Pacific Airways today staged a “live” promotion to draw attention to its new daily non-stop service between Hong Kong and New York, which started on 1 July. Eight men dressed as construction workers pulled out stop signs in the crowded streets of Central and Causeway Bay to signify the launch of the non-stop service between the two business capitals.
Cathay Pacific General Manager Marketing Charlie Stewart-Cox said: “We are delighted to start this non-stop service and are developing a creative marketing approach to generate awareness and spread the exciting news that we have started a new direct flight.”
Cathay Pacific is the only airline to offer a daily non-stop and second daily one-stop service between Hong Kong and New York. The new service further strengthens Hong Kong’s position as Asia’s leading aviation hub.



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