Corp. announced that with the conversion of the Wyndham Minneapolis
Airport Hotel to PRIME Hotel Bloomington/Minneapolis Airport on July 6,
PRIME Hotels & Resorts has completed the re-branding of 12 former Wyndham
hotels to the full-service hotel chain.
The final conversion brings the chain’s hotel count to 15 properties in
major markets coast to coast, including Atlanta, Seattle, Minneapolis,
Nashville, San Diego, northern New Jersey and Phoenix.
“In the beginning of last year, we launched the PRIME Hotels & Resorts
brand with just one property on the east coast, and today we have
successfully and strategically grown the chain to 15 hotels across the
nation,” states A. F. Petrocelli, Chairman and CEO of Prime Hospitality
He adds: “And in doing so, we are responding to our clients’ needs and
wants by differentiating ourselves from other full-service hotel companies
by offering added value in the way of free high speed Internet access at
all hotels, the ability to earn both points and miles for stays as well as
bonus miles, and “Personal Choices” - special welcome amenities based on
PRIME Hotel Bloomington/Minneapolis Airport is ideally located in the
heart of Bloomington’s thriving corporate sector and surrounded by
cultural and leisure activities. Within close proximity are the Mall of
America, Mystic Lake Casino, Valleyfair and downtown Minneapolis is 15
minutes away. Complimentary shuttle service is offered to Minneapolis/St.
Paul International Airport, which is a 10-minutes ride, as well as to and
from the Mall of America.
State of the art rooms feature large working areas, award-winning Herman
Miller(R) Aeron(R) chairs, cordless two-line phones, soft pillow top
mattresses and free wired or wireless high-speed Internet access. Other
amenities include an indoor heated swimming pool and whirlpool, fitness
center, gift shop, business center, 8,532 square feet of meeting and event
space. The TerraNova Cal-Ital Bar & Grille serves Northern Californian and
classic Italian fare and drinks are served in the Library Lounge.
As part of the brand’s move into the upscale full-service hotel arena, and
to differentiate itself in that marketplace, PRIME Hotels & Resorts is
providing free and unlimited wired and wireless, high-speed Internet
access at all of its properties. Furthermore, as members of the Prime
Rewards loyalty program, guests staying at PRIME Hotels & Resorts can
enjoy PRIME Personal Choices by selecting their own, favorite Welcome
Amenities that will be in their guest room upon their arrival. Prime
Rewards members also earn both points and miles for FREE nights and FUN
flights as a participant in its Prime Rewards loyalty program. Members
will also earn a minimum of 500 airline miles per stay.
Prime Hospitality Corp. launched the PRIME Hotels & Resorts brand in
January 2003 with the conversion of the Sheraton Saratoga Springs to PRIME
Hotel & Conference Center-Saratoga Springs, NY. In March of this year, the
chain expanded with the re-branding of the Radisson Hotel & Suites,
Fairfield, NJ and the Radisson Suites, Secaucus, NJ. In the past two
months it converted 12 Wyndham hotels (Salt Lake City, UT; Sunnyvale, CA;
San Diego, CA; Nashville, TN; Atlanta, GA; three in Phoenix, AZ;
Minneapolis, MN; Chicago/Naperville, IL and two in Seattle, WA) to the
PRIME Hotels & Resorts brand, which added 2,321 new rooms and 84,692
square feet of meeting and event space.
In December 2003, Prime Hospitality Corp. entered into a management
agreement with Hospitality Properties Trust (HPT) for 24 AmeriSuites
hotels and 12 full-service Wyndham hotels to be re-branded under PRIME
Hotels & Resorts chain. The agreement became effective on January 1, 2004
for the AmeriSuites hotels and February 1, 2004 for the PRIME Hotels &
Resorts hotels. Also, as part of the agreement, HPT will provide $25
million during the first two years to pay for re-branding and other
capital improvements on the 36 hotels.