HP broke new ground in on-site travel services with Fairmont Hotels & Resorts today by announcing a pilot program designed to allow vacationers to experience firsthand the power of digital photography.
ÊÊÊÊÊÊÊThroughout the summer, hotel guests at 10 select Fairmont properties across the United States will be able to use the newest HP Photosmart digital cameras and printers during their stay. Anyone from honeymooners who have never used a digital camera to a busy family that has forgotten their own camera will be able to test the HP products and learn how simple it is to use digital photography to capture and share vacation memories.
“Together with Fairmont, HP is providing a unique digital photography experience in a natural setting - vacations - where consumers can appreciate the ability to easily capture and share memories of their trip,” said Kathy Stromberg, vice president, Consumer Segment Marketing - Americas, HP. “This program is the latest example of HP’s larger experiential marketing approach, including in-store kiosks, mobile digital photography tours and online education, to show consumers how to get the most out of their digital photography experience.”
HP and Fairmont are making the experience simple from the start. Guests check out an HP Photosmart R707 digital camera from the hotel concierge or front desk, snap vacation memories and instantly print photos to share with friends and family using an HP Photosmart 245 photo printer.
“From San Francisco’s Nob Hill to Lake Louise in Alberta, Fairmont hotels are set in some of the world’s most postcard-perfect locations,” said Thatcher Brown, executive director of brand marketing, Fairmont. “And these days traveling is all about having that unique, personally meaningful experience. HP digital cameras are a fun, simple way for our guests to turn those special moments into lasting memories.”