American Airlines and Hilton to Award Millions

15th Jun 2004

American Way, American
Airlines(R) award-winning inflight magazine, launched the 3rd Annual Road
Warrior Search on June 1. This year, American Airlines is talking a
language that real Road Warriors will understand. The Grand Prize winner
will not only be profiled in American Way magazine and receive other great
awards, but will also fly away with 1 million AAdvantage(R) miles and 2
million Hilton HHonors(R) bonus points. Throughout June and July, readers are invited to enter the contest by
logging on to . After completing
a few contact and survey-style questions, Road Warriors are asked to
answer three essay questions—plus an optional bonus question—the
results of which are key components in the judging process according to
American Way Editor Sherri Burns.

“There’s a real art to traveling well,” said Burns. “In the past two
American Way Road Warrior contests, we’ve reviewed over 15,000 entries.
Frequent business travelers relay a perspective that’s truly inspiring.
It’s certainly not all glitz and glamour, but it’s purposeful. And these
travel industry VIPs are poetic and profound in the way they describe
their insights, experiences and tips.

“This year, we’re looking for them to move beyond the intricacies of
travel and show us their creative and humorous sides.”

The contest’s essay questions include: “Write a jingle or slogan that best
expresses your approach to life as a Road Warrior,” and “Which 10 to 12
songs would be on your Road Warrior soundtrack?”

“We recognize that Hilton HHonors points are a powerful motivator,” said
Mary Beth Parks, vice president of marketing for HHonors. “When you put
two million of them out there, and combine it with a million AAdvantage
miles, there’s no telling how creative these Road Warriors will be!


“After all, depending on how you elect to use them, 2 million Hilton
HHonors bonus points can equate to 200 room nights, and a million American
Airlines AAdvantage miles can translate to 40 free domestic coach class
round trips.”

Parks added that bonus points could be used at any participating Hilton
Family hotel in the world. Hilton Family brands include: Hilton(R),
Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R),
Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations
Club(R), Homewood Suites by Hilton(R) & Scandic.

If you’re curious to find out just how the winner will use all that free
travel, pick up the special American Way Road Warrior-theme issue, which
will be available on all American and American Eagle flights January 1
through January 14, 2005. The Grand Prize winner and four other winners
will be featured. Portions of the special issue will also be available
online at .

Other contest sponsors include Bose(R), Panasonic Toughbook(R) 73 and
T-Mobile HotSpot Wi-Fi Internet service. One second-prize winner will
receive a Bose(R) LIFESTYLE 28(R) home entertainment system and a
Panasonic Toughbook(R) 73 laptop computer. Three third-prize winners will
each take home two years of T-Mobile Hot Spot Wi-Fi Internet service for a
laptop or PDA, and a Panasonic Toughbook to boot.

The 3rd Annual American Way Road Warrior Search launched June 1, and
entries will be accepted through July 31, 2004. The entry form, more
information and official rules are available online at .


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