Hotels, Trains, and Cruises has selected Sansora International, a global leader of technology enabled precision marketing, and its proprietary SMART System? to implement guest optimization and customer relationship management (CRM) initiatives.Orient-Express is a unique collection of Luxury properties in 22 countries, which provide a distinct travel experience. The hotels, trains, cruises and safaris are committed to offering guests the best in accommodation, service and amenities, whether traveling for business or pleasure.
With a combination of complex data cleansing and merging processes, The SMART System? will allow for seamless integration of customer preferences and information for optimal support of guest communications.
“We are delighted to be chosen as Orient Express’ CRM and marketing services partner,” said Bill Secrest, Sansora’s Senior Vice President of Sales. “We are looking forward to launching a comprehensive solution tailored to their needs, which we will be able to execute for them immediately.”