Jumeirah International Announces Website Redesign

10th Jun 2004

Jumeirah International has completed a major redesign of its website , as part of a three-stage development program. The enhanced look and user-friendly format, designed for the company by Interactive Sites of Scottsdale AZ, highlights Jumeirah International’s commitment to meet the continuously changing needs and expectations of their customers for online content and improved functionality.

Phase One has concentrated on design, navigation, content and functionality that appeal to a variety of audiences from leisure and business travellers to meeting planners and travel professionals.  Bill Walshe, Corporate Director of Sales & Marketing for Jumeirah International said the key aspect of this development was to create a ‘community feel’ website and to create an online presence that clearly conveys the core attributes of the Jumeirah International brand—luxury, hospitality and innovation—without compromising the individuality of each property within the group. The improved site features a fast booking facility directly from the home page, intuitive navigation and a ‘Talk Live Now’ button, allowing the visitor to seek instant assistance from a member of Jumeirah International’s central reservations team. In keeping with Dubai’s reputation as a leading MICE destination, Jumeirah International has now also introduced an online RFP tool to assist meeting planners.

In Phase Two, due to commence shortly, Jumeirah International will focus on an interactive dining reservations section, a fun Kids Zone, multilingual content and increased interactivity,  without impacting on speed for the customer.

Kristie Willmott, Director of Distribution and E-Commerce said,  “Jumeirahinternational.com plays an integral role in our broader distribution & E-commerce strategy with an aim to become the definitive resource to Jumeirah International and an important tool allowing us to interact with our customers 24/7.’

The ongoing website development will take place throughout 2004 and into 2005, making time spent on www.jumeirahinternational.com a much more enjoyable experience for all visitors.


“Being selected to create the website for Jumeirah International is one of the highlights of our company’s experience to date,” said Michael L. Waltman, President & CEO of Interactive Sites. “To be the company chosen to create the Internet presence and e-commerce marketplace for some of the very icons of modern global tourism is an honor; and I think the website we have worked with them to create reflects that honor.”

Interactive Sites is a leading company in developing web based products exclusively for the hospitality industry worldwide. Interactive Sites has been providing web-based products and services for the last ten years to more than 12,000 hotels, resorts and casinos. Working with owning, managing, franchise, referral, independent and casino companies, Interactive Sites’ clients range from limited service hotels to the most luxurious hotels and resorts in the world.


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