IDeaS, the leading provider of
hospitality revenue optimization solutions and one of the industry’s
fastest growing technology companies, announced the completion of its
estate-wide deployment at Travelodge, the UK’s No.1 low-cost hotel brand. An industry first in both size and speed of the implementation, the
Travelodge deployment included all 240 hotels representing more than
14,000 rooms. The rollout was made even more impressive by being completed
in 90 days, beating the original implementation schedule of 100 days.

Prior to estate-wide deployment, Travelodge conducted a proof-of-concept
pilot program that focused on whether a large budget hotel sector group
could successfully and economically adopt revenue management. “In our
pilot, we were able to prove conclusively that IDeaS would work in the
Travelodge environment and deliver results,” said Grant Hearn, Travelodge
CEO. “IDeaS ability to then take it a step further and complete the
installation seamlessly and ahead of schedule exceeded our high
expectations. The IDeaS product has already been shown to have a
significant impact on shoulder night occupancies.”

The success and speed of this implementation represents a sea change for
the hospitality industry by showcasing an easy, quick and cost-effective
way to deploy global revenue optimization estate-wide which can quickly
deliver results to top line revenues and bottom line profits.

“IDeaS is delivering on its stated mission to deliver world-class revenue
management solutions to any hotelier. Historically revenue management has
been understood to bring genuine results to larger scale 4 and 5 star
properties. Now with the IDeaS ASP solution we can guarantee the same
results for hotels that serve the economy sector including many of the
larger hotel chains,” said Ed Booth, President and CEO of IDeaS.

Travelodge is the UK’s No.1 low-cost hotel brand, with over 240 hotels
nationwide accounting for more than 14,000 guestrooms. For additional
information on Travelodge locations please visit the website at
http://www.travelodgeuk.com/ .

Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of
pricing and revenue optimization solutions that deliver measurable revenue
increases. IDeaS enterprise software solutions create compelling value:
Guaranteed revenue increases, increased profit margins and enhanced asset
valuations.

IDeaS primary market focus is the global hospitality industry. The
Company’s clients include some of the most-prestigious companies in the
world, including InterContinental Hotels Group, Hyatt International,
Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski
Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort
Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as
Gaylord Opryland.
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