Carnival Cruise Lines Revamps Website

21st Apr 2004

Carnival Cruise Lines has re-engineered its popular Web site, which now offers a host of new and expanded features, including enhanced site navigation, streaming video, personalized content tailored to each visitor, and more 360-degree “virtual tours” of the “Fun Ship” fleet.Encompassing more than 1,000 Web pages, also includes a comprehensive new search engine, detailed port of call and shore excursion information, updated pricing features, and a variety of new visuals, with colorful images mirroring the line’s current television ad campaign.Ê Visitors can also download Carnival screensavers and play “Fun Ship”-themed games on-line.

“The Internet is an indispensable tool for vacation planning and this new upgrade has made one of the travel industry’s most visited Web sites even better, with more user-friendly features that provide current and prospective guests with a wealth of helpful information about the ‘Fun Ship’ vacation experience,” said Bob Dickinson, Carnival president and CEO.

Utilizing the latest data-gathering technology, guests who are booked on a “Fun Ship” cruise are greeted with personalized information when they log in.Ê In addition to a detailed booking history, including ship, itinerary and stateroom number, guests are directed to content specifically tailored to their particular voyage, with port of call information, shore excursion selections, Bon Voyage gifts and various other prompts.

Emphasizing the importance of travel agents in the cruise vacation purchase, is the only cruise industry Web site that aligns guests’ booking information with their travel agency contact information on the navigational bar, continually reinforcing travel agents in the consumers’ mindset while on-line.

Other new features include an expansive new drop-down shore excursion menu that includes a complete listing of more than 900 shore tours, with in-depth information such as activity level, tour duration, and pricing, all easily accessed by a dynamic search en>


The new site also includes an enhanced booking engine and special “Fun Ship” offers, updated four times daily. ÊThere’s also a new group travel feature highlighting the many advantages of sailing with a large group, from value-added amenities to volume booking discounts.

Developed by Carnival’s in-house Web architects and Salt Lake City-based SBI Razorfish, the site also includes a past guest section where visitors can review their cruise history, receive special past guest rates, and read an on-line version of Currents, the line’s past-guest publication.


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