Online booking statistics released by Flairview Travel highlighted the resilience of the international travelling community. Accommodation bookings to Madrid through Flairview Travel’s two websites HotelClub, a full service provider, and RatesToGo, a last minute website, have remained steady over the past month in spite of the recent bombing in the city.
Bookings to Madrid dropped by 26% for the week 11 - 17 March, compared with booking numbers for the previous week. However, accommodation bookings bounced back during the week 18 - 24 March, increasing by 22%. This trend has continued over the past month with bookings for the week of 1 - 7 April on par with pre bombing figures.
In general, other Spanish destinations have not been adversely effected by these events. Bookings to Spain have continued to increase by 10% each week in March, following the yearly trend for 2004. Bookings to Madrid account for 16% of Spanish bookings and is the second most popular destination, Barcelona receives 38% of all bookings and is the top destination followed by Seville, Granada and Valencia.
Ms Chloe Lim, Director of Marketing says “In the recent times travellers have experienced many significant events including 11 September, SARS, the Iraq War, that may served to threaten their personal safety. Our booking statistics highlight that both business and leisure travellers are continuing to travel in spite of these event”
Flairview Travel receives 4 million unique visitors each month, and processed 20,000 bookings each week 2003.