Jurys Doyle Hotel Group Launches New Website With Lowest Rate Guarantee


Jurys Doyle Hotel Group today has launched a revised and
enhanced online booking website www.jurysdoyle.com. This new website offers
a ‘Lowest Rate Guarantee’ when booking a hotel room online, ensuring that
customers get the lowest rate available when booking a room at any of the Jurys
Doyle Hotel properties across Ireland, UK and USA.
The site represents a significant investment for the group as part of its
on-going plans for driving on-line sales. Jurys Doyle Hotel Group is leading the
market in Ireland in both the capability and breadth of the new site and on an
international level, www.jurysdoyle.com
(developed in line with the best of
industry standards) is ahead of many other hotel chains in terms of both value
and customer experience.
A fully integrated approach was taken to the project to ensure the new site would
meet the following key requirements; usability, accessibility, search engine
optimisation and ease-of-booking. A key element of the project was the
development of an XML interface to one of the industry’s most advanced hotel
booking engines. This new technology allows the user to search for a hotel room
by city, by offer and access the very best rates in just 3 clicks- a booking can be
completed, in under 2 minutes! Additional functionality is also available for
corporate clients. Via “Corporate Online” a customised online booking engine
designed for corporate bookers, clients can book their negotiated rates 24-7 at
any one of the group’s hotels and inns, in Ireland, the UK and USA.
Commenting on the announcement, Mr Niall Geoghegan, Marketing & Sales
Director, Jurys Doyle Hotel Group, said:
“The site represents a significant investment for the Group and is part of our ongoing
plans in the area of e-distribution. The new Jurys Doyle website is the third
major development in the group’s online strategy which began in 1997, with the
launch of our first site. The second step involved the introduction of fully enabled
online booking, in February 2000, which lead to very significant year-on-year
revenue growth. Reservations generated via our branded websites accounted for
9% of our total room revenues last year. This third development, the launch of
our new site marks a significant step forward for the group and provides a
platform on which we can compete on a larger international scale.”
www.jurysdoyle.com is the first of its kind in Ireland from any hotel group and
provides a one-stop service when planning a trip away. As well as booking
accommodation, the www.jurysdoyle.com website provides relevant travel
information about the city selected including maps of the city, entertainment
guides and things to do and see in the area when visiting. The site offers more
choice and value than ever before when booking a hotel room and the Lowest
Rate Guarantee offers users the best value Jurys Hotel or Jurys Inn room
available in the city they are looking to stay in - on or nearest the time they wish
to stay.
As part of a series of launch initiatives, the company is also offering thousands of
rooms at rates from as low as €49 in Ireland, £29 in the UK and $50 in the USA,
encouraging customers to book early for holiday breaks across Ireland, UK and
the USA.
Jurys Doyle Hotel Group is Ireland’s largest hotel group with 30 properties in
operation across Ireland, the UK and USA. Five new properties are currently
under development in Boston, Dublin (Parnell Street), Heathrow, Southampton
and Nottingham, while Jurys Inn Chelsea, the latest addition to the group’s
London portfolio, opens for business this week.
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