Wynn Resorts to Establish New Luxury Standard for Digital Hotel Rooms

9th Jan 2004

In what will be one of the consumer electronics industry’s largest and
most closely watched commercial deals for digital displays and other
consumer electronics, Gateway, Inc.
and Wynn Resorts, Limited have struck
a relationship that will establish the forthcoming Wynn Las Vegas resort
as the standard setter for luxury hotel rooms outfitted with digital gear.

The new relationship calls for Gateway to supply approximately 7,000
customized Gateway-branded plasma and LCD TVs as well as hundreds of DVD
players and other products at Wynn Las Vegas, a 2,698-room resort that is
scheduled to open in April 2005 on Las Vegas’ famed Strip.

Gateway and Wynn Las Vegas staff have been collaborating for months to
customize products that will best accommodate the rooms—each of which
is slated to be equipped with between two and four Gateway digital TVs,
among other equipment. Standard rooms are planned to include a 30-inch
Gateway LCD TV on a sleek, swinging arm in the living room and a 13-inch
Gateway LCD TV mounted in the bathroom wall, while certain suites will
include 50-inch Gateway plasma screens that appear to “float” in the
living room, as well as Gateway LCD TVs in “his and her” bathrooms and
Gateway DVD players in the wet bar area.

In addition, the new relationship calls for Gateway to supply more than
200 digital TVs to high-traffic common areas in the resort. Wynn Resorts
plans to use Gateway LCD and plasma TVs for dynamic messaging and program
broadcasting in the resort’s casino, restaurants, sports book and poolside

Finally, Gateway plans to make all of its products featured throughout the
property available for purchase at the resort.


This new relationship marks what is believed to be one of the largest-ever
digital TV transactions and illustrates the extent to which Wynn Resorts
continues to redefine global hospitality by setting a new standard for the
use of digital display technology in guest rooms and public areas.

It is also an endorsement of Gateway’s rapid success in transforming
itself from a PC company to a branded integrator of consumer electronics
devices that work together seamlessly and marks the company’s biggest
success to date in delivering its new branded integrator approach to the
professional space.

Together, the two companies will continue to engage in hands-on design of
cutting-edge consumer electronics products consistent with Wynn Resorts’
track record for delivering a hospitality experience of the highest
standards by leveraging Gateway’s direct model velocity and product
innovation, and both companies’ forward-looking vision of knowing what
future customers will want and need.

Stephen A. Wynn, the chairman and CEO of Wynn Resorts said, “After
speaking to every major consumer electronics company in the market, we
chose to work with Gateway because of their superior products, their
ability to customize them to our exact specifications and their excellent
value. Gateway shares our commitment to knowing customers’ needs and
exceeding them with products and services that provide an outstanding

Ted Waitt, Gateway’s chairman and CEO, said, “By providing consumer
electronics products throughout the property’s rooms and public areas,
Wynn Las Vegas will set a new standard for what guests expect of a luxury
resort. It’s gratifying that Gateway’s been selected for such an enormous
undertaking. It demonstrates just how much traction our new strategy is
getting—not only among consumers but among key professional customers.”

The 45-story, $2 billion Wynn Las Vegas Resort is positioned in the super-
luxury end of the Las Vegas market. Built on approximately 192 acres, it
will encompass a three-acre swimming pool and spa, 18 restaurants and the
only 18-hole golf course on the Strip, as well as an approximately 120,000
square foot casino, plus a full-service Ferrari Maserati dealership.

It will also house the art collection of Stephen and Elaine Wynn, which at
various times has included works by such masters as Gauguin, Matisse,
Cezanne, Van Gogh, Rembrandt and Picasso.

Bob O’Donnell, research director at IDC, called the new relationship
between Gateway and Wynn Resorts a significant development in the growth
of digital display technology and a confirmation of Gateway’s standing in
the industry.

“This is one of the largest digital display transactions we’ve seen to
date and a strong sign of how much growth potential remains for these
products, particularly outside the home,” Mr. O’Donnell said. “The fact
that a non-traditional consumer electronics player was awarded a contract
of this size illustrates just how dramatically the consumer electronics
paradigm is shifting.”


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