Australian Internet travel retailer, GlobeNet Travel, today officially
launched its new website, www.luxurydownunder.com.au
, to cater for
the growing luxury travel market in Australia. For the first time,
travelers can now research and book Australia’s finest travel experiences
including island resorts, deluxe campsites and 5 star city hotels all at
the one site. “People don’t usually think of Australia as a luxury travel destination.
But more travelers are now discovering there’s plenty of unique
experiences on offer,” says Brisbane-based General Manager, Dan Russell.
“For example, Australia is in the middle of a spa boom, our boutique
hotels are all the rage and wine tourism is only just kicking off.”
He said the new website is well positioned to take advantage of a
significant increase in funding for international tourism marketing over
the next four years. The additional funds were one of a number of
initiatives outlined in the Australian Government’s recent Tourism White
Paper to attract more high yield travelers to Australia.
Visitors to the website can search for luxury properties within
geographical regions or by types of experiences. Rooms can be booked up to
12 months in advance with instant confirmation, using the same booking
engine technology used by Qantas. For more complex trips, people can save
time by planning their entire trip with a Luxury Downunder consultant, who
often use their local contacts to meet client requests.
Luxury Downunder’s parent company, GlobeNet Travel, has been refining its
premium trip planning service for inbound visitors over the past 3 years,
specializing in Queensland islands and resorts. The success of the
family-owned business prompted the launch of the Luxury Downunder brand to
cover the whole of Australia.