Forty-seven percent of all hotels’ online market share is lost through
intermediary websites. That sobering statistic by travel consultant PhoCusWright is the reason behind E-BESTHOTELS.com, the perfect solution to help
drive reservations and revenue back to a hotel’s website.
E-BESTHOTELS.com provides an additional avenue for hoteliers to help drive
reservations back to their own branded website. Hotel operators can be
listed on the site for a low annual fee with no additional charges or
commissions. The site features a very easy navigational system that allows
users to click on the state, and then city, of the intended destination. A
list of participating hotels then populates the screen and consumers click
on the hotel of their choice and are seamlessly transferred directly into
that hotel’s own booking engine.
EMC Solutions, the company that developed E-BESTHOTELS.com assures hotel
owners that potential guests will know about the site because it’s
positioned within the top-10 placements and sponsored sections for
searches on such popular engines as Google and Yahoo. This means when a
consumer goes to one of these popular search engines and types such common
words as hotel or resort, E-BESTHOTELS.com will be one of the top options.
The site, set to launch in conjunction with the International Hotel/Motel
and Restaurant Show November 8, already has agreements from hotels
affiliated with established brands such as Hyatt, Hilton and Marriott. In
an effort to launch E-BESTHOTELS.com at IHM&RS all hotel personnel who
contact EMC Solutions prior to November 10, will receive
a complimentary listing on the site for one year.
“There is no risk whatsoever for all hotels to give the site a try and see
the savings for themselves, whether a small independent hotel and an
entire chain,” explains Evan Cover, president of EMC Solutions. “I truly
believe this service will help augment and enhance any hotel or resort’s
search engine strategy as people continue to use the Web with
ever-increasing frequency and ease.”