According to the Travel Industry Association of America‘s (TIA) Domestic Travel Market Report, 2003 Edition, Baby Boomers (age 35 to 54) generate more travel than any other age group in the U.S., registering more than 241 million household trips last year. Mature travelers (age 55+) took 31 percent of all household trips; Generation X and Y (age 18-34) took 26 percent.
Baby Boomer travelers are also the most affluent, with 44 percent having an annual income of $75,000 or more, much higher than any other age group. Not surprisingly, Baby Boomers spend more on their trips than other age groups, averaging $491 per trip, excluding transportation to their destination. Fourteen percent spend $1,000 or more on a trip, excluding cost of transportation.
Baby Boomer household trips are also the most likely to include travel for business or convention purposes (24%) and air transportation (22%). Consequently, their overnight trips are more likely to include a stay in a hotel, motel, or bed and breakfast establishment.
As expected, many (31%) trips taken by Baby Boomer households include at least one child. Favorite activities by Baby Boomers while on vacation include shopping (31%), outdoor activities (16%), visiting historical places/museums (13%), going to the beach (10%), attending cultural events/festivals (9%) and visiting national and state parks (8%).