British Tourism Soars In April - LateRooms Stats

9th May 2001

Post-Easter statistics from late availability hotel room web site, have revealed huge increases in visitor levels.
Visitors to the site compared to the same period last year have increased by 65% and following the diminishing crisis of foot and mouth disease, the site has recorded its biggest ever visitor levels in April.
The website, which has over 5,000 hotel partners world wide, has been actively encouraging and supporting the British Tourism industry throughout the crisis. The site statistics are able to create a picture of tourism trends from the 10,000 people searching for hotels by location every day. Statistics gathered for April suggest that popular tourism areas of Britain are going back to their best.
Recorded searches in the Lake District for example rose by 90% on the previous month. Similarly, requests for hotels in the Peak District increased by 76% and 43% in Cotswolds. The renewed interest in the countryside had slight effects on the city with searches conducted for inner city London falling by 6%.
In an attempt to further increase visitors to British tourism hot spots, the website has set up a “special seasonal deals” section in which hotels on the database can add independently tailored deals onto the site. Current offers in the section include two nights for the price of one, free breakfast, free round of golf, 50% off and so on although there are no limits, hotels are free to offer as much or as little as they choose. The next season will incorporate “summer sizzler” deals and will be available soon to hotels wishing to fully emphasise their deals on the site.


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