Utell To Represent Park Place

Utell will represent 14 Park Place Entertainment properties including Caesars Palace Las Vegas, Caesars Atlantic City Hotel and Caesars Tahoe, in a new 3 year agreement.
Utell, a Pegasus Solutions Company, is the hotel industry`s largest third-party marketing and reservations provider (Hotels magazine, “Hotels Consortia 25,” July 2000).
Park Place switched to Utell in order to take advantage of Utell`s advanced distribution technology. Utell is providing Park Place with a strong presence in the global marketplace and with the enhanced ability to facilitate hotel reservations through travel agents, whether it be through voice, GDS connectivity or Internet.
Utell will also provide Park Place with local account management, revenue and yield management, and marketing services.
Under the agreement, Utell has developed a package of reservation services providing Park Place with the capabilities to accept travel agent reservations via the four major GDS` and with global voice call centres. Additionally, Utell is enhancing Park Place Entertainment`s existing Internet distribution with over 1,000 Web sites affiliated with Pegasus Solutions` Online Distribution Network.
Utell is also providing Park Place with the ability to have a two-way interface between their CRS and their PMS, which enables real time access for travel agents to all available inventory.