Expedia has announced the formation of the online travel industry`s first consumer advisory council.
The community of several thousand travellers will provide ongoing feedback in areas ranging from overall industry topics to specific features and services, helping Expedia to continually improve its Web site and service. Council members will be invited from the general online travel community as well as Expedia`s customer base.
Expedia is using MarketTools` market research technology, zPanel Management System and zTelligence, to efficiently gather, analyse and share aggregate interactive data from the travel community. With the zPanel Management System, Expedia is building and maintaining the online Expedia Traveller Council. zTelligence, MarketTools` Web-based research and management solution, provides a common platform for Expedia to create and deploy surveys to council members via email, Web site or Web intercept, and then view the results in real time.