CHICAGO, Richard W. Gray, chairman and co-CEO of TravelCLICK, announced today that MeriStar Hotels & Resorts has recommended TravelCLICK`s Hotelligence Reports data product, and the company`s roster of GDS media products, throughout its portfolio.
The new Hotelligence Reports offer each of MeriStar`s 222 properties in the United States, Canada and the Caribbean historical electronic booking data from the Global Distribution Systems (GDS), including information on business sources, rates and length-of-stay patterns, for both individual MeriStar properties and their local competitive set. This comprehensive data provides MeriStar properties with an opportunity to augment their strategic planning to increase worldwide market share and boost revenues.
TravelCLICK`s electronic GDS media products, Galileo Headlines, Sabre and Abacus PromoSpots, Sabre Virtually There, Galileo Featured Property and Amadeus Instant Marketing, are a highly targeted, cost-effective means to communicate specific offers, packages and property news to more than 450,000 travel agents worldwide via the GDS. These promotional messages will offer MeriStar properties the tools to raise their profile in the travel industry and to consumers, and increase the properties` potential revenues.
``TravelCLICK`s Hotelligence Reports and media products provide unprecedented access to information and travel agents worldwide,`` said Hoyt Bacon, executive vice president of sales and marketing, MeriStar Hotels & Resorts. ``Hotelligence Reports will assist us in planning our short-term and long-term marketing goals. The extensive array of media products will provide an extremely efficient and effective venue by which we can reach our most coveted audiences: the travel agent and the consumer.``
``We are extremely pleased that MeriStar Hotels & Resorts has recommended TravelCLICK`s customized Hotelligence Reports and our comprehensive media products to their properties,`` said Gray. By offering information and marketing tools specific to the properties` individual needs, www.Travelclick.net will arm MeriStar with unique industry data and highly targeted electronic communication options to plan and execute their marketing strategy.``
``As a proponent of TravelCLICK`s Hotelligence Reports data product and our direct-to-agent GDS media tools, MeriStar confirms our pledge to the travel industry to provide companies with the most comprehensive data and media products and services available,`` said Ray Cohen, president and co-CEO, TravelCLICK. ``This customized service will provide MeriStar properties with the tools to design broad-based, property-specific marketing campaigns.``
MeriStar`s endorsement is based on their successful use of Hotelligence Reports, and Sabre PromoSpots and Galileo Headlines media products. TravelCLICK`s Hotelligence Reports deliver sales and marketing information, help target special offers through GDS, and produce performance baselines against select competitive sets. These GDS systems reach 98 percent of the world`s travel agents, who today book in excess of 44 million hotel reservations annually. TravelCLICK`s Sabre PromoSpots and Galileo Headlines media products provide targeted electronic advertising to travel agent terminals worldwide.
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