British Airways relaunches Executive Club for frequent fliers

British Airways relaunches Executive Club for frequent fliers

British Airways is re-launching its award winning Executive Club for frequent fliers with a brand new ‘Bronze’ card tier.

The new Bronze tier will bridge the gap between Blue and Silver tiers. Blue card holders will need just half the Silver threshold level to be promoted to Bronze.

New Bronze card members will benefit from:

  • Business class check-in.

  • Seat selection at seven days before departure.

  • Earning a 25 per cent tier bonus - 1.25 Avios for every mile flown.

  • Dedicated telephone number (UK & US)

    Frank van der Post, British Airways’ managing director for brands and customer experience, said: “Customers are at the heart of everything we do.

    “We attach huge importance to their loyalty.

    “The re-launch of the British Airways Executive Club, which now has over seven million members worldwide, is part of a massive £5bn investment we are making across the whole airline on new aircraft, lounges, and technologies for our customers.

    “The investment in the Executive Club will result in a greater range of rewards and increased recognition for members, with an exciting new Bronze tier, which will bring a new level of benefits to more of our frequent fliers.”

    Customers can join British Airways’ Executive Club for free.

    They then earn Avios, the airline’s new currency for frequent fliers, according to how often they fly, how far and the type of ticket held.

    Currently, members start as Blue card holders and can qualify for a Silver card after collecting 600 tier points, including four British Airways flights and move up to a Gold card after achieving 1,500 tier points, including four British Airways flights.

    The new Bronze card will be awarded to members who achieve 300 tier points or 25 single flights – half the number needed to achieve Silver card status.

    Ian Romanis, British Airways’ head of customer engagement, said: “We want our loyal customers to feel even greater recognition and enjoy the rewards they would associate with belonging to a club.

    “That ethos is at the heart of the re-launch. We don’t want them just to join the Executive Club.

    “We want them to feel they belong to it.”