British Airways offers new Executive Club incentives

14th Sep 2009
British Airways offers new Executive Club incentives

For the first time, British Airways is offering customers flying on
discount economy tickets the opportunity to earn Executive Club tier points
to help them ascend the blue, silver and gold ranks of the airline’s
loyalty scheme.

The permanent change to the Executive Club follows a successful trial after
members said such an improvement would be top of their wish list.

Ian Romanis, British Airways’ head of loyalty, said: “We’ve been listening
to our members and rolling out a host of new benefits for the British
Airways Executive Club. This is the latest initiative and our customers
tell us they’re delighted we’ve made this change. It brings real value to
members, allowing them to either move more easily up the tiers, or simply
maintain their status, regardless of the type of ticket they’re on”.

The changes mean that Silver and Gold Executive Club members will find it
simpler to maintain their status and the benefits associated with them,
including access to 150 lounges worldwide, including British Airways’ £60
million Galleries lounge complex at Terminal 5.

Customers in Euro Traveller (shorthaul economy) will receive five tier
points while those in World Traveller (longhaul economy) will receive 15
tier points with every booking.


Other recent enhancements to the BA Executive Club scheme include the
ability for Gold Card holders to book any route, cabin or date for double
the cost of the standard redemption rate, provided they book 30 days or
more in advance, and the capicity for blue members can make it to Silver,
and Silvers can maintain their status by taking 50 flights.

No points are needed to become a blue member but 600 points or 50 flights
with the airline are needed to become a silver member and then 1500 points
are needed to be a gold member.


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