The Pacific Asia Travel Association is has revealed BBC Global News, the owner and operator of BBC World News and bbc.com/news, as the new PATA Premier Media Partner.

As a membership association advocating for the responsible development of the Asia Pacific travel and tourism industry, the partnership will provide PATA the opportunity to reach more than 200 countries and territories worldwide, and over 389 million households and 1.81 million hotel rooms.

The 24-hour global news channel BBC World News and bbc.com, which offers up-to-the minute international news and in-depth analysis, is the top choice for premium audiences in Asia Pacific and is recognised as the most trustworthy and insightful news brand in Asia.

It is the top international news platform consumed by the world’s high net worth premium travellers.

Also, BBC World News is the most popular channel watched from hotel rooms by frequent business travellers.

BBC World News is the leader in global breaking news, presenting various stories from the widest range of locations with journalists in more countries than other international news broadcasters.

PATA chief executive Martin Craigs, commenting on the sidelines of the APEC eighth Tourism Ministerial Meeting in Macau, said: “PATA looks forward to a wide ranging cooperation with BBC World News and BBC.com.

“This will be a genuine partnership with each side drawing expertise from the other. The integrity, intensity and diversity of BBC’s news coverage need no introduction. PATA expects to project via this partnership why travel and tourism is overwhelmingly a force for good in a troubled world.”