Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, announces it has signed a four-year agreement with Travix, the largest Dutch online travel company and daughter company of BCD Holdings NV, to provide content distribution services and IT solutions worldwide. With this agreement, Travix is seeking to strengthen its current business and expand its activities in the remaining parts of Europe, the Americas and Asia.
Travix has created a solid reputation in the online travel industry by offering discounted airfares with its brands in Europe, North America and Asia. Travix manages an extensive portfolio of travel-focused websites operating under the brand names of CheapTickets, Vliegwinkel.nl, Flugladen, BudgetAir, Vayama and Easytobook. Amadeus started providing best-in-class low fare search and full IT shopping solutions (inclusive of back office solutions) to CheapTickets in 2001. Today, Travix recognises Amadeus´ valuable contribution to CheapTicket´s growth and success, and expands Amadeus´ expertise and global reach to the whole set of brands that make up Travix.
Furthermore, Travix will benefit from Amadeus’ Extreme Search breakthrough technology, a unique inspirational shopping solution for online travel agencies that revolutionises the way travellers search for air travel online. It provides invaluable insights for online travel agents into customer search behaviour and enables travellers to search for travel suggestions using open search criteria such as geography, budget, activity rather than the traditional origin, destination and date combination. With full integration into the booking flow, provided by Amadeus Master Pricer, the traveller is engaged into booking directly from the pre-search environment and the sale is secured swiftly and seamlessly all on the same website.
Raymond Vrijenhoek, President, Travix, commented, ¨The successful relationship between Travix and Amadeus dates back to 2001 when Amadeus started providing content and IT services to our online brand CheapTickets. Since our business expanded globally earlier this year, it was clear that Amadeus was the partner of choice to help bring the business to the next level for content and IT services. We look forward to expanding our fruitful partnership over the next four years.¨
Stephane Durand, Director, Online & Leisure, Amadeus, stated: “We are delighted to expand our strategic relationship with Travix, so that the rest of the brands in the Travix portfolio can now benefit from Amadeus´ content, technology and performance worldwide. As the global technology partner to the industry, Amadeus has invested heavily to develop innovative solutions to better support its online travel agency customers, to help them tackle the challenges to come.¨