Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, is launching a brand new car booking tool which uses cutting-edge technology to power a user-friendly interface.

Travel agents using the Amadeus Selling Platform (version 6.1 scheduled for UK release in summer 2010) will be able to access Cars Plus in any one of the 10 languages supported by our global booking solution.

In addition to the intuitive booking flow, Cars Plus includes exciting new features providing agents with the best sales tools available to deliver superior customer service; advanced search capabilities (e.g. search for car rental offers based on specific landmarks or address), ability to compare multiple availability displays, pre-population of data from customer profiles and company/travel agency policies and extensive multi-media images (car images, product icons, maps) amongst others.  Cars Plus is equipped with top of the range booking tools which are so simple to use, agents will be able to generate customer loyalty while creating instant revenue opportunities from increased car rental sales.

For car providers, Cars Plus delivers important merchandising opportunities. Guirec Grand-Clément, Global Sales & Marketing Director of Europcar Groupe, the European leader in passenger car and light utility vehicle rentals explains: “Cars Plus helps enforce corporate and customer policy compliancy by matching each set of client preferences – an important feature for our business clients.” Guirec Grand-Clément adds: “thanks to the rich multi-media options available with Cars Plus, we can really differentiate our brand and highlight our car rental offering, bringing to life our locations, in-car features and add-on services’’.

“As we have already seen with travel agency customers piloting Cars Plus in other markets, the feature-rich and easy-to-use design has had an immediate impact on car booking behaviour” said Elaine Seeto, Director of Marketing, Amadeus UK & Ireland, and added “agents are developing a greater confidence in booking cars and, more importantly, are seeing the immediate benefits of incremental revenue and the added value they can offer customers.  In addition, Cars Plus integrates all booking information directly into the PNR (Passenger Name Record), resulting in improved agent productivity and data consistency from front to back office systems.  With such positive feedback, we are excited about delivering Cars Plus throughout our UK agency network over the coming months.”