Alton Towers accident costs Merlin £47m

Alton Towers accident costs Merlin £47m

Merlin Entertainments has revealed an accident at Alton Towers earlier this year could cost the company as much as £47 million.

Four people were seriously injured during the incident on the ‘Smiler’ rollercoaster in June.

The park was closed temporarily as a result of the accident, with a subsequent knock on affect hitting early summer trading. 

Profits for the theme parks division pf Merlin in 2015 are now expected to be between £40 million and £50 million, compared with £87 million last year.

As well as Alton Towers being closed, Merlin also suspended advertising for its theme parks, and rides at other sites were also closed temporarily.

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However, Merlin said that savings and better-than-expected trading across the wider group meant that annual underlying pre-tax profit would be “broadly in line” with the £249 million posted in 2014.