Alitalia links with Amadeus for new content deal

16th Jan 2013
Alitalia links with Amadeus for new content deal

Amadeus and Alitalia have signed a long term extension of their content agreement.

The deal will allow travel agencies worldwide to have guaranteed access to the full range of fares, schedules and inventory through the Amadeus system. 

Following the successful launch in Italy, the Italian airline has also expanded the distribution of its ancillary services in Spain.

Amadeus agents in both countries are now able to sell a wider choice of Alitalia’s ancillary services which include bags and lounge access and insurance using the AAS solution, a fully integrated end-to-end solution for the booking and sale of ancillary services.

The payment of Alitalia’s ancillary services can be made using the electronic miscellaneous document.

This electronic messaging system facilitates the distribution, sale, provision and management of ancillary services, while reducing the use of paper and simplifying the process as recommended under the IATA e-services initiative.

Aldo Ponticelli, vice president distribution, Alitalia, said: “We are pleased to reach this agreement and look forward to strengthening our long term relationship with Amadeus.

“The extension of the content agreement supports Alitalia’s competitive and cost effective distribution by using Amadeus as a partner both in Italy and in our international markets.”

Furthermore, with this agreement Alitalia will be able to promote and differentiate its product using the various advertising facilities through the Amadeus Selling Platform, including sign – in banners, availability banners, or sell time banners.


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