The Telegraph Cruise Show Liverpool is pleased to announce that footballing legends Alan Hansen, and Kenny Dalglish, are to formally open the show. The event will take place October 11-12 at the Echo Arena, Liverpool.

The stars will offer an insight into the world of football, plus their experiences and thoughts on previous and forthcoming cruise holidays.

Visitors will be able to hear first hand about Alan and Kenny’s cruise experiences, the destinations they’ve visited, life onboard, fine dining and why cruise offers an amazing holiday opportunity. Attendees will also be able to meet the cruise lines, find their ideal cruise style and itinerary, be inspired by Telegraph Travel experts on amazing cruise destinations and benefit from show only deals.

Alan Hansen comments: “We’re delighted to be able to share our thoughts and experiences with visitors attending the Telegraph Cruise Show Liverpool. I look forward to discussing the new 2014/15 Premier League season with not just Kenny, but also the many football fans in Liverpool.”

Charles Starmer-Smith, Head of Travel, TMG said: “We are excited that two of Liverpool’s greatest footballers – Kenny Dalglish and Alan Hansen – will be joining us at the launch of the Telegraph Cruise Show in Liverpool. With more celebrities, features and exhibitors yet to be announced, it already looks set to be the most informative and entertaining cruise show around.”

Confirmed exhibitors so far for the Telegraph Cruise Show Liverpool include Cunard, P&O, Fred Olsen, Hapag-Lloyd, Noble Caledonia, Portuscale Cruises and Holiday Extras.

Tickets for the Telegraph Cruise Show Liverpool are now on sale. Further details can be found at telegraph.co.uk/cruiseliverpool.

The show follows the success of the inaugural Telegraph Cruise Show London in January 2014. The London show was supported by more than 50 exhibitors representing every cruise style including P&O, Royal Caribbean International, Cunard and Princess Cruises. It saw 18,500 visitors over three days and both visitor and exhibitor feedback was extremely positive, resulting in the show being shortlisted in the Best Consumer Launch Show category at the AEO Awards (Association of Exhibition Organisers). Winners will be announced on the July 4, 2014.