The concept of thought leadership centres around leading a conversation and encouraging others to think differently, consider trends and form alternative points of view.
The Ritz-Carlton Hotel Company has introduced a series on LinkedIn to lead the conversation about the luxury sector.
With 300 million users - one third of whom are outside the United States - LinkedIn is the channel of engagement where the expertise of senior leadership to enlivened and connects them directly with consumers and businesses around the globe.
The series is tailored to communicate the thinking, best practices and successes behind the operational excellence and customer experiences for which the luxury hotel company is known.
The Ritz-Carlton has made a long term commitment to feature 100-word thought provoking posts from 30 of their global leaders throughout the year, with five posts featured per week that focus on a particular topic.
One of the intended benefits of the series is to help a wide range of small businesses to better leverage and implement the thinking behind running a customer-centric organization.
“Our objective is to share some of the learnings, thinking and knowledge that could add value and further educate the audience of business professionals that connect with us on LinkedIn,” said Ed French, chief sales and marketing officer of the luxury brand.
“We are frequently asked for information about processes The Ritz-Carlton has used to become successful, therefore it is a logical evolution to give our LinkedIn community access to intelligence, content and the opportunity to engage with global thought leaders who shape and form the success of this brand every single day.”
Throughout the year, the series will profile operational, marketing, sales, human resources, social responsibility, digital, social media, legal and financial leaders throughout The Ritz-Carlton, in addition to the subject matter experts deployed in multiple geographies around the world.
Just under half of LinkedIn traffic is mobile, so The Ritz-Carlton has authored content that is inherently shareable, and designed for consumption on a mobile device screen.
The series will begin a new dialogue and join a community of over three million businesses that maintain active company pages on LinkedIn, reaching more than 200 countries and territories.