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Air Canada reveals plan for in-house loyalty scheme

Air Canada reveals plan for in-house loyalty scheme

Air Canada is planning to launch its own loyalty program in 2020 upon the expiry of its commercial agreement with Aimia, the operator of Aeroplan.

Effective June of that year, Aeroplan will no longer be the loyalty program for Air Canada.

Air Canada believes it will be better able to strengthen its customer relationships and deliver a more consistent end-to-end customer experience through this new scheme.

“Our relationship with our more than 45 million customers sits at the core of Air Canada’s ongoing transformation as we continue to grow our business beyond the 200 destinations that we already serve, and work to become a global champion,” said Calin Rovinescu, president, Air Canada.

“This decision is the right one for our customers, our employees and our shareholders.”


Over the past decade, Air Canada has invested $10 billion to renew its fleet with the most technologically-capable aircraft, and to elevate its product offering, including all-new seats, Wi-Fi connectivity, expanded and renovated Maple Leaf Lounges, increased digital capabilities and updated branding comprised of a new livery, new uniforms and much more to improve the travel experience.

“The new program, launching in 2020, will offer additional earning and redemption opportunities, more personalized service and a better digital experience for Air Canada customers,” said Benjamin Smith, president, passenger airlines, Air Canada.

He added: “Similar to all of Air Canada’s North American peers, by managing our own loyalty program, we will be able to take better care of our customers by making decisions in real time that address specific needs.

“We’re excited to take this next step that delivers on our promise for continued investments in the customer experience.”

The new Air Canada loyalty program will be focused on improved rewards and recognition for the airline’s customers, and will provide Air Canada and our business partners with significant growth opportunities.

Air Canada will provide greater detail at its Investor Day on September 19th, concerning the financial benefits expected to be realised, as well as the transitional costs.