Reader Offers Ltd, the UK’s No. 1 independent cruise retailer, has today unveiled a new ‘ROL Cruise’ brand identity. Included in the refresh programme is a new corporate logo, a new strapline of ‘Experience the Difference’, along with the launch of an advanced website that provides customers with a richer online experience and improved access to its wide array of world-class cruise holidays.
The brand refresh launches in the company’s 21st year in business, which saw booking volumes increase by almost 10% over the previous year, a 25% increase in staff numbers at its headquarters in Colchester, in addition to the introduction of three partnerships with river cruise lines, offering a broader range of choice for customers. The company has also seen a continued growth in sales, with 2016 figures set to surpass the company record set in 2015.
Having retained the same look and feel since the company’s inception in 1995, the company logo has been revitalised alongside a modern, fresh looking website, designed around the needs of customers. The website offers the perfect complement to ROL Cruise’s proactive offline marketing activities; this includes supporting and enhancing the range of cruise promotions available through its extensive newspaper advertising and direct marketing strategy, which ROL Cruise will continue to pursue.
Jeremy Dickinson, CEO of ROL Cruise said: “This is a very exciting time for us as we unveil our new logo, strapline and website, whilst retaining the company ethos and standards which were born with the company 21 years ago. Our business values remain unchanged – we strive to deliver excellence in everything we do, and to look after our customers’ cruise holidays as if they were our own.”
The new website, accessible via www.ROLCruise.co.uk, has been developed following extensive consultation with customers, members of staff and digital experts, and offers a personalised ‘Your ROL’ customer area, thousands more cruises to research and view, enhanced search functions and a dedicated blog, full of useful news, team guidance and offers. It has also been created to offer a richer experience for those browsing on mobile tablets and smartphones.
Jeremy continued: “We feel that our new logo and website further embellish all the brand qualities that we have demonstrated over the last 21 years. We are extremely grateful for the loyalty our customers show us year on year, and believe that our new website will support more customers in researching their perfect cruise, backed-up by the personal customer service from our dedicated and growing team, for many years to come.”
For further information on ROL Cruise and to register to receive special offers and loyalty rewards visit www.ROLCruise.co.uk or telephone 0800 251 1005.