Experiential consumption provider Plateno Group has announced that it will once again host the hospitality industry’s newest fashion show, Plateno Collection 2017, from December 9th to 11th in Guangzhou China. After accepting strategic investment from leading Chinese hotel group Jinjiang International in September 2015, and ranked as World’s No.5 Hotel Group in the world, Plateno has been committed to promoting the idea that hotels are not simply about ““stay”“, and will also become fashion and tourism destinations in the future. Plateno Collection 2017 will help Plateno’s brands align with more industry peers and provide consumers a wonderful experience through the annual release of new products, services and designs.
The 3 days’ show will include Members’ Day, Recruiting Day, and Investors’ Day. By providing the members with a series of interactive games, they are willing to have a better understanding and a close touch of Plateno’s brands and new products in hotel service, in return members will get prizes such as free room nights, travel bonus, etc. On the other hand, Plateno will invite all the elites in tourism and hospitality industry to take part in the interviews at the show—an incredible interview that one could never experienced.
Alice, a tourist experience architect attended the event last year and said that while she initially thought the so-called fashion show of the hospitality industry would probably be something like a showroom. Not until she went to the show did she discovered that the whole place was like a small town with unique characteristics that transcended what people’s traditional idea about ““hotel”” had implied.
In the spacious and luxurious 5,000 square meters’ exhibition hall which featured 18 unique brand experience pavilions and six major stage shows for new products release, the splendid and colorful performances, stylish pavilion designs, and fascinating experiential interactions showed to people in a creative way the brand new lifestyle associated with hotels.
After the success of last year’s show, Plateno Collection 2016, Plateno is going to make large upgrades this year not only in activities, but also in marketing and promotion. The Plateno Collection 2017 will feature a stronger international style and create more interesting interactions with customers. In addition, Plateno will integrate more brands, more influential online celebrities, KOLs(Key Opinion Leaders), and more diverse communication channels. This year’s event is expected to attract more than 2,000 senior investors and over 20,000 fans to the show with its direct influence reaching out to more than 100 million people.
With more than 84% of its consumers came from in-house CRS and walk-ins, Plateno shows its expertise in marketing and connecting with its loyal members. As a consequence, it is no doubt that the Plateno Collection 2017 will receive an overall publicity through in-house social medias such as Wechat, Weibo, Plateno Trip APP, official Websites, etc. An upgraded and unique design showroom of Plateno Collection 2017 is going to provide a more impressive experience for all the participants.
Commenting on the company’s vision for the event, Plateno Group’s brand architect, president and founder, Zheng Nanyan (Alex Zheng), said, ““Just being functional as a place for accommodations is not enough for hotels nowadays. As the space where consumers spend the most time, it is becoming a hub for experiential consumption, where the integration of people, space and time is bound to create more values and more stories. ” What kind of inspirations and surprises will this year’s fashion show bring to the tourism and the experiential consumption industry? Let’s look forward to what is going to happen.
About Plateno Group
Plateno Group is one of China’s most innovative and influential enterprises. Focusing on the field of experiential consumption and penetrating into consumers’ real demands, it has created two strategic platforms including membership and brand establishment from unique traveling and leisure life experience as well as value appeal, thereby providing consumers with a diverse experiential life circle.
After accepting strategic investment from leading Chinese hotel group Jinjiang International in September 2015, the alliance (Jinjiang International Group and Plateno Group) became the first Chinese hotel group to rank in the Global Top 5 in HOTELS 325 of Year 2015 published by the HOTELS magazine.
Plateno Group’s business portfolio covers hotels, apartments, coffee chains and a public welfare artwork platform. It owns 20 brands including Maison Albar, H12, Portofino Hotel, Barceló, Ameron, Xana Hotelle, JamesJoyce Coffeetel, Lavende Hotel, ZMAX Hotel, Hampton by Hilton, 7 Days Premium, 7 Days inn, PAI HOTELS, the Manjusaka art platform, MORA COFFEE, and Wowqu department with over 3,700 hotels in more than 300 destinations around the world. Meanwhile, Plateno Group is also actively expanding to Southeast Asia, Europe, Africa and other overseas markets. Plateno pursues the vision of ““Connecting better experience”“.