The award-winning SOHO Square – the most popular place for visitors to eat, drink, have fun and shop on the Red Sea – is playing host to singer songwriter Peter Andre on 2 September 2011, and will mark one of his first concerts to promote the release of his new single Perfect Night.

Peter Andre’s easy-going R&B/Urban sound consistently makes the UK’s best singles chart – three last year along with his successful albums Revelation, Unconditional: Love Songs and Accelerate.

SOHO Square, voted “World’s Leading Entertainment Center 2010” by World Travel Awards, attracts crowds enjoying concerts by top international artistes and the club set at night.

SOHO Square the best place to for entertainment, wining and dining and activities of all Red Sea resorts according to international reviewers.

Tip-top restaurants, cafes and bars offer a variety of cuisines from all over the world, attracting rave reviews from restaurant critics and diners. They range from French fine cuisine to Indian, Chinese, Middle East and International.

The great new El Kahwa traditional Egyptian café offers a fabulous selection of coffees, including Turkish, pastries and light snacks.

The Ice Rink attracts young and old, Culturama Panorama is an innovative harmonized mix between a wealth of cultural and natural heritage information and there’s a popular state-on-the-art 10-pin bowling alley.

SOHO Square is a few steps away from the Savoy Hotel and resort, consistently voted Sharm El Sheikh’s most popular hotel, and chosen this year to host the World Travel Awards in September – the first time the “Oscars of the travel industry” will be hosted in Egypt.

The golden beaches and azure waters of the Red Sea are set against the dramatic backdrop of the Sinai Mountain range and the Sinai Desert.

At the southern border of the city lies the protected Ras Mohammed National Park. Coral reef ecosystems found in the national park are recognized internationally as among the world’s best, due to their diversity of flora and fauna, clear, warm water devoid of pollutants, their proximity to shorelines and their spectacular vertical profile.

The Sinai desert is an attraction with its hidden treasures, historical sites and monuments including the Pharhaonic temple of Sarabit el Khadem, the Pharos Bath and St. Catherine’s Monastery, reputed to be where Moses received The Ten Commandments.

The Savoy Sharm El Sheikh is just a short drive from Sharm El Sheikh International Airport and Na’ama Bay.

Truly an amazing location and exciting destination, the Savoy Sharm El Sheikh hotel tailors to every individual taste, and is spread over 200,000 sq m2 of serene surroundings. Laying at the heart of the spectacular White Knight Beach, it is located within the world-famous national park of Ras Mohammed, South Sinai, Egypt.

Stunning in architectural design, the hotel itself boasts impeccable style. From its marble floors to high ceilings, decadent interiors through to simplistic colour themes, the Savoy Sharm El Sheikh is all about sophistication. Combining luxury in a superb location with an air of relaxation and ‘at-home’ experience, the hotel is unrivalled in the services it provides. With a grand total of 406 superiorly designed rooms, ranging from single, double and triple rooms to the lavish Royal Suite, your every need is catered for.

There are nine exclusive Savoy Villas, and each one is decorated to a different theme. For those who wish for all the comforts of a fine private home, coupled with the benefits of impeccable Savoy service, the Savoy Villas are an excellent option in Sharm El Sheikh

Wining & Dining
An array of bars and lounges and restaurants situated around the grounds of the Savoy Sharm El Sheikh offer guests an exquisite culinary experience or alternatively the option to relax and enjoy a drink from our carefully selected beverage menus featuring imports from around the world.

Situated within idyllic grounds, embraced by lush tropical foliage and diamond waterfalls, The Royal Savoy offers unparalleled service, guaranteed privacy and peace.

Designed to cater for those who prefer to stay in a more intimate and secluded location, this select club wing enjoys a private lounge and an outdoor sun terrace with two magnificent, adjoining swimming pools. An exclusive beach area, reserved solely for the Royal Savoy clientele, overlooks the spectacular sands of White Knight Beach.

From the generous comfort of a standard room to the spacious opulence of the suites all the accommodation at the Royal Savoy offers sophistication and the height of luxury. Aesthetically and elegantly furnished with attention to the finest detail, the mark of every room is the exceptional combination of style and function. Marbled bathrooms, four-poster beds and expansive balconies are just a few of the indulgences awaiting Royal Savoy guests. Breathtaking views of the picturesque hotel gardens or the majestic Red Sea and Tiran Island are a standard feature of every room.

Sixteen newly-opened honeymoon suites have been designed to provide a unique, romantic ambience, enhanced by indirect, discreet lighting from the ceiling. Near the bed is a two-person Jacuzzi. The large marble bathroom includes a bidet, two hand-basins, a big bathroom mirror and a connecting door to the bedroom. International, European and local TV programmes are available on plasma screen TV sets. The honeymoon suites include all the amenities of the Royal Savoy rooms.

A high standard of service and consideration of individual needs, gives The Royal Savoy its unique edge. Professional and efficient Service Staff treat every wish, however small, as a priority. Clients can expect private limousine pick-up and a personally assigned butler service for the duration of their stay.

Royal Savoy guests are welcome to entertain business associates and friends in the private lounge area where they can enjoy a variety of complimentary food and drink around the clock. A comprehensive list of imported beverages perfectly complements an impressive menu, offering authentically cooked, international cuisine with the exclusive choice of in-room dining. In addition, an extensive array of superb dining locations is set within the grounds of The Savoy.

With easy access to major tourist destinations such as St. Katharine’s Monastery and Mount Sinai, The Royal Savoy is the perfect base for those keen to explore South Sinai’s majestic deserts. Alternatively, guests can take advantage of this excellent opportunity to discover the underwater wonders of the Red Sea or simply to unwind and relax in the idyllic, all year round, Sinai summer.

Superb shopping at Soho Square
In between the elegant Savoy and Vibrant Sierra is Sharm entertainment hub, SOHO Square, the Red Sea’s pedestrianised square mile of restaurants and bars, shopping and clubs is conveniently situated for all Savoy Group guests. Every member of the family is catered for at Soho Square.

Restaurants offer cuisine from all over the world, they range from French fine cuisine to Indian, Chinese, Thai, Midddle East and International. You’ll find everything you need to make your beach holiday Funtastic, as well as plenty of arts, crafts, jewellery and accessories to pack for the journey home in the newly constructed Hakuna Matata market style shopping area.

Other shops offer all the glorious colour and variety of the Egyptian souk, with carpets, aromatic oils, traditional jewellery and shisha water pipes

To find out more about The Savoy Sharm El Sheikh visit http://www.savoy-sharm.com.