Industry heavyweights the World Travel & Tourism Council and the World Tourism Organisation have added their voices to calls on the UK government to lift the current ban on UK-based airlines flying to Sharm el Sheikh. In a letter to UK prime minister Theresa May, WTTC president David Scowsill and UNWTO general secretary Taleb Rifai stressed the importance of resuming operations to the Egyptian coastal resort as the current travel advisory is having devastating effects on the country’s economy and social stability.

Emad Aziz, chairman of the Savoy Group, tells Breaking Travel News about his extraordinary idea to recreate London’s Oxford Street in the spectacular SOHO Square. The entrepreneur, who has been supporting the Egyptian Tourist Board’s drive to rebuild confidence in the country, sees a bright future for sunny Sharm, which has been attracting new visitors in recent months following a host of exciting new developments.

The award-winning SOHO Square – the most popular place for visitors to eat, drink, have fun and shop on the Red Sea – is playing host to singer songwriter Peter Andre on 2 September 2011, and will mark one of his first concerts to promote the release of his new single Perfect Night. A fortnight later the top entertainment complex in Sharm el Sheikh will play host to the World Travel Awards.

The UK flagship carrier British Airways has been one of the very few direct flight operators between London and Egypt.

Red Sea Holidays Managing Director Peter Kearns has mobilised his team to reassure customers both already in resort and travelling to the Red Sea. This follows the rare attacks that have seen reef sharks attack humans over the last week leaving three hospitalised and one elderly German lady dead.

Jet2.com to offer low fare seat-only destinations from East Midlands Airport to Lanzarote, Corfu, Dalaman, Heraklion, Paphos, Tenerife and Sharm El Sheikh