This might be the year tourism in Colombia is seen to come in from the cold.
With peace talks with FARC rebels reaching a positive conclusion in Havana, a strong economy, increasing airlift, and new luxury accommodation opening across the country, 2015 could be seen as a watershed for the destination.
British travellers have been quick to notice the trend.
ProColombia recently released figures revealing UK visitor numbers to Colombia increase by a massive 24 per cent in January-May this year.
In total there were 15,187 UK tourist arrivals during the period, compared with 12,258 in the same period in 2014.
The huge increase follows an annual increase of 28.5 per cent year on year when comparing total UK visitor numbers for 2014 against 2013.
UK holidaymakers are taking advantage of the excellent air links to Colombia with Avianca now operating seven direct flights a week to the Colombian Capital Bogota from London’s Heathrow.
Air Europa, too, will launch a new daily service from London to Bogota via Madrid in June next year.
Air Europa will compete as a leading airline flying to Colombia, on the basis of its excellent on-board product, highly competitive prices and second-to-none customer service, from the booking process through to the in-flight experience.
The Madrid to Bogota flight will be operated with a Dreamliner 787, and for the London-Madrid route a New Generation Boeing 737-800 will be used.
Over the last decade, Colombia has remarkably and steadily grown as a popular tourist destination, and it shows no signs of slowing down.
The year round sunshine, fascinating culture, natural beauty and hassle free entry requirements make Colombia a must for anyone seeking a truly unique experience.
And now thanks to the strengthening of the pound against the Colombian peso there has never been a better time to plan your visit.
Everything from cuisine and shopping to adventure and lodging can be experienced on a smaller budget.
For example, last year travellers could expect to pay approximately £31 (or $97,500 Colombian pesos) for a three course meal in Cartagena.
Today, you could have the same meal for less than £21.
Now, more than ever, travellers can up their game and experience a more sophisticated, top-tier Colombian holiday with hotels, tours and attractions all costing substantially less.
Capital Bogota has been among the prime beneficiaries of this boom in tourism.
Recently hosting the World Travel Awards Latin America Gala Ceremony 2015 - where the destination was recognised as South America’s Leading City Break Destination - the city has flourished in recent years
Multifaceted and diverse, Bogotá palpitates to the rhythm of the most dynamic of cities.
It is known as the arrival centre for people from every region of Colombian, as well as tens of thousands of tourists, coming from every country of the world.
All of them have made of Bogotá a multicultural city where every type of cultural belief and practice harmonically come together.
For more on visiting Colombia head over to the official ProColombia website.