Start Date: Tuesday, 3rd February 2015
End Date: Wednesday, 4th February 2015
The Langham Hotel Kowloon
Hong Kong, Hong Kong
For travel brands in 2015, the channels for online marketing become increasingly diverse. You are able to reach the consumer at a number of stages across the entire journey: Inspiration, Planning, Research, Booking, Travel and Reviewing. Challenges and opportunities lie at each of these touch-points and it is essential that travel brands are utilising the power of personalisation, mobile and social media in order to stay ahead of their competition.