The aviation industry is living through turbulent times. With the help of aviation experts and pioneering thinkers from outside the industry, around 200 participants at the Hamburg Aviation Conference (13 to 15 February 2013) will be exploring the question as to whether the aviation economy, in its current form, has reached its limits, and what direction companies must take to remain profitable in the future. The conference will be held at the hotel Sofitel Alter Wall Hamburg, Germany.