Hotelbeds recently launched a new group brand, HBX Group, to lead the business-to-business travel technology company into the next phase of its evolution.

Two years on from its shift to being a leader in the travel technology space, the company is today establishing itself as a global travel ecosystem player, introducing new product lines to meet the needs of the end consumer as they seek a frictionless end-to-end travel experience.

HBX Group will go to market with a collection of best-in-class business-to-business solutions, each with a clear proposition and market focus that meets the needs of its growing and diverse client base across more than 190 global markets.

The technological transformation effectively futureproofs the company, with further functional changes easier to implement and benefits reaped by agents through easier access to more accurate data, reduced downtime and quicker responses. 

Here Carlos Muñoz, Chief Commercial Officer with HBX Group, tells us more during World Travel Market in London.

More Information

HBX Group subsidiary Roiback was recently honoured with the title of World’s Best Hotel Booking Solutions Provider at the World Travel Technology Awards.

Learn more about HBX Group on the official website.