Package holiday specialist Jet2holidays is launching a new version of its national advertising campaign over the bank holiday weekend.

It is hoped exciting new scenes will help to evolve the ‘Hold My Hand’ concept, while showcasing more of the award-winning Jet2holidays experience.

Hitting TV screens across the UK from Monday, three new adverts will target young couples, couples and families.

Each advert has been developed to showcase the joy that each audience experiences when on holiday with Jet2holidays, the UK’s second largest tour operator.

Part of an integrated brand campaign, the new adverts will be supported by radio, digital, out of home, CRM and social media campaigns.

Filmed in the Algarve, Portugal, some of Jet2holidays’ most popular hotels feature prominently in the adverts.

The new adverts will premiere during popular TV programmes such as Coronation Street and the third Ashes Test between England and Australia.

Gavin Forth, marketing director at Jet2.com and Jet2holidays, said: “As we come to the end of another busy summer period, this fantastic campaign will really inspire holidaymakers to plan their next trip withJet2.com and Jet2holidays.

“The new campaign captures the spirit of our award-winning airline and package holiday business, demonstrating the VIP experience that customers enjoy when travelling with us.”

The advert was created by the Home Agency.