Jet2.com has launched a new national advertising campaign, evolving the ‘Hold My Hand’ concept to target more holidaymakers.

Part of an integrated brand campaign, five new adverts will be hitting TV screens across the UK, three for Jet2holidays and two for Jet2.com.

The new adverts have been developed to showcase the joy that couples and families experience while travelling with Jet2.com and Jet2holidays, such as jumping into the pool, swimming in the sea or lapping up the sunshine.

Each advert is accompanied by the track, ‘Hold My Hand’ by Jess Glynne.

Steve Heapy, chief executive of Jet2.com and Jet2holidays, said: “We are very excited to be launching these new Jet2.com and Jet2holidays adverts, which continue to capture the spirit of our award-winning airline and package holiday business.

“This integrated national campaign really demonstrates the memories that couples and families make when on holiday, and with summer behind us, it launches at the perfect time to inspire holidaymakers to plan their next trip with us.”

The adverts were created by the Home Agency.