Visitbritain News Page 13
Football is big business for UK tourism
As the Barclays Premier League kicks off again this week after a high-profile international break, new figures released by national tourism agency VisitBritain show that nearly one million overseas visitors watched a game of football here last year. These 900,000 foreign football tourists spent a substantial £706 million, the equivalent of £785 per fan and £200 more than the average visitor.
VisitBritain: Consultation launched for ambitious growth plan
VisitBritain has launched a consultation on a growth strategy for inbound tourism to Britain, with an ambition to reach 40 million visitors by 2020, a 3% year on year increase.
Olympics drives down UK visitor numbers
Figures released by VisitBritain reveal arrivals dipped slightly during the Olympic Games. Numbers were down five per cent during the month of August, but this still leaves overall visits for the year to date at the same level as 2011.
VisitBritain launches consultation to take visitor numbers to 40m annually
VisitBritain has launched a consultation on a growth strategy for inbound tourism to the destination, with an ambition to reach 40 million visitors by 2020, a 3 per cent year on year increase. The strategy shows how aligning marketing and government policy can deliver an economic legacy, building on Britain’s successful hosting of the 2012 Olympic & Paralympic Games.
Brand 42 launches Bond Skyfall campaign for VisitBritain
An exciting spy based competition designed by creative agency Brand42 has been launched by VisitBritain as the national tourism agency looks to build momentum from the worldwide interest around the latest Bond movie - Skyfall. Integrated into VisitBritain’s cross-media campaign to encourage more people to think about holidaying in the Britain as a result of the new 007 blockbuster, Agent-UK invites players to become agents, solving cryptic clues across the country that lead to the location of a rogue agent.
VisitBritain to use Skyfall to bring Bond fans to UK
VisitBritain has unveiled plans for its largest ever film tourism campaign to celebrate the new James Bond film, Skyfall. Beginning on Friday, October 5th, VisitBritain is undertaking an extensive marketing campaign in 21 countries to encourage 007 fans to head to Britain - the home of Bond - for their next holiday.
Transport for London and VisitBritain signs partnership
Transport for London (TfL) has appointed VisitBritain, the national tourism agency, as their management agent for the promotion and distribution of the Visitor Oyster card internationally.
Latest phase of multi-million pound GREAT campaign launches
“You’ve seen us on TV, now come and make your own memories.” That’s the message VisitBritain will take overseas today, as it uses the end of London 2012 Games to launch the next stage of the multi-million pound GREAT campaign and sets its sights on Britain breaking visitor records.
VisitBritain welcomes ambition to grow tourism
VisitBritain welcomed the ambition to build the value of tourism to Britain as declared by Jeremy Hunt, Secretary of State for Culture, Media, Sport and the Olympics in a major speech on tourism and the legacy of the 2012 Games.
Mobile app for visitors to Great Britain launched
As London became Europe’s largest free Wi-Fi hub in time for the London 2012 Games, VisitBritain has launched the latest edition of its Mx Great Britain app, a mobile guide to the UK which allows visitors to research and book their holidays.
Hunt makes tourism play for Chinese visitors
Jeremy Hunt has launched an £8 million advertising campaign designed to triple the number of Chinese visitors to the United Kingdom over the next three years. The secretary of state for culture, Olympics, media and sport said the initiative was part of a wider drive to “turbo-charge” the tourism sector in the wake of the London 2012 Olympic Games.
VisitBritain revels in Olympic glory
As the curtain comes down on the Games of the XXX Olympiad, VisitBritain, the national tourism agency, has released initial findings on how the hosting of the London 2012 Games has showcased Britain to the world - and how the agency plans to make the most of this opportunity. Since the bid was won in 2005, VisitBritain has been planning to use the massive global exposure around the Games to encourage more people from overseas to holiday here in the years ahead.