Victoria Beckham is to act as an international ambassador for the GREAT Britain Campaign, helping to promote the best of Britain around the world it was announced today during New York Fashion Week. “Fashion is a truly great British success story,” Beckham told a crowd at the event.
VisitBritain has released the list of hosted buyers (subject to amendments) attending March Marketplace (MAMA) and has surpassed their target by 20 percent. The 180 buyers attending Day 1 of MAMA, known as the Hosted Buyers Marketplace (HBM), represent an impressive array of markets. Germany, North America, China, India, and the Netherlands make up half of the attendees alongside a broad range of operators from countries as diverse as Poland, Brazil, and the UAE.
VisitBritain has released the list of hosted buyers attending March Marketplace (MAMA) and has surpassed their target by 20 percent. The 180 buyers attending Day 1 of MAMA, known as the Hosted Buyers Marketplace (HBM), represent an impressive array of markets.
Culture secretary Jeremy Hunt has unveiled a new British tourism marketing campaign which will see the New York Subway, Paris Metro, and 100 taxis across Delhi draped with the Union flag. A series of GREAT images will also form part of the campaign, designed to encourage more international visitors to the UK.
Looking to tap into one of the fastest growing outbound travel markets in the world, a group of major tourism businesses from across the UK will head to Russia today as part of a VisitBritain led trade mission. It is hoped the national tourism agency-sponsored mission will allow the UK to capitalise on the world’s ninth most valuable tourism source market.
VisitBritain has today called upon UK businesses to invite their friends, relatives and past customers from around the world to visit Britain in 2012. The rallying cry for businesses to get involved is the latest phase of the national tourism agency’s ‘GREAT Britain – You’re Invited’ marketing programme and follows a similar invitation from celebrities including Jamie Oliver, Dame Judi Dench and Matt Smith.
A high powered tourism delegation led by VisitBritain will visit China this week to introduce British tourism businesses to key Chinese buyers and ensure the UK capitalises on the world’s third most valuable tourism source market.
New research from VisitBritain highlighting the latest inbound visits to various towns and cities across the UK suggests that Britain’s Olympic cities are becoming increasingly popular tourist destinations. The new wider appeal of each location is highlighted in an analysis of overnight stays in the UK throughout 2010.
The Culture Secretary Jeremy Hunt has announced that VisitBritain will benefit from a further £27 million of funding to help promote Britain in key overseas markets in a concerted effort to drive greater numbers of visitors to the country over the next four years.
The image of the United Kingdom overseas has improved significantly over the last year, driven by greater perceptions of British culture, its people and its appeal as a tourist destination. The findings have been published in the latest Anholt-GFK Roper Nation Brands Index and come ahead of a crucial year for the destination.