An exciting spy based competition designed by creative agency Brand42 has been launched by VisitBritain as the national tourism agency looks to build momentum from the worldwide interest around the latest Bond movie - Skyfall.

Integrated into VisitBritain’s cross-media campaign to encourage more people to think about holidaying in the Britain as a result of the new 007 blockbuster, Agent-UK invites players to become agents, solving cryptic clues across the country that lead to the location of a rogue agent.

Participants stand the chance of winning a once-in-a-lifetime prize that will see them treated to a luxury James Bond-inspired experience.

Brand42 developed the concept, narrative, designs, development and game play.

Targeted at a global audience across VisitBritain’s Facebook, Twitter and email subscribers, the game promotes Britain through a series of missions, with each successful task unlocking the next stage of the game.

A hidden secret mission will also be released on October 22nd 2012 with additional prizes to be won.

Adge Gittins, creative director at Brand42 said: “It doesn’t get more exciting than James Bond.

“We wanted to design a competition which combined the glamour and excitement of Bond with the mystery and intrigue of some amazing UK locations.”

Agent-UK runs for four weeks, inviting ‘agents’ to take part in location based missions across the country.

The global winner will receive prizes which include two return flights to Britain with British Airways, a three night luxury stay at a Radisson Blu Edwardian, London hotel, an Aston Martin driving experience, a Globe-Trotter designer luggage and tickets to some of London’s top attractions, including the EDF Energy London Eye, Up at The O2 and The View from The Shard.