Breaking Travel News

Visit Britain News

Editor’s Blog: Cameron looks to the past

12 August 2010 Focus

In a speech this morning prime minister David Cameron argued Britain must focus on its heritage in order to attract more visitors. Breaking Travel News junior editor Chris O’Toole argues the coalition will need more than empty promises to revive the industry.

Britain seeks Indian tourism boost

29 July 2010 Tourism News

As prime minister David Cameron arrives in India with one of the largest trade delegations ever assembled, VisitBritian has announced its intention to bid for closer ties with the emerging superpower.

Visit South Devon: The UK tourist hotspot for 2010

Visit South Devon: The UK tourist hotspot for 2010

28 July 2010 Press Release Tourism News

The Visit South Devon tourism partnership says that the opening of “cool new boutique hotels and award winning restaurants combined with fantastic visitor attractions are making South Devon a popular destination for the discerning traveller.”

Sport tourism – Britain’s great cash cow

15 July 2010 Tourism News

The England football team may be underachieving prima donnas but the nation’s great sporting events, such as Wimbledon and the Premier League, are attracting 3 million international visitors and over £2bn in revenue per annum, according to new figures from VisitBritain.

UK tourism growth in 2010

UK tourism growth in 2010

29 December 2009 Tourism News

Visitor numbers to the UK will top 30m as tourism to the UK returns to growth next year, according to predictions from VisitBritain. The tourism authority expects a rise of 0.8% in the number of visitors to the UK to 30.4 million – boosted by a weak pound and an improving economic situation.

VisitBritain appoints new head of E-commerce and retail

VisitBritain appoints new head of E-commerce and retail

12 October 2009 Press Release Tourism News

VisitBritain continues to develop its successful e-commerce strategy with a key appointment. New head of e-commerce and retail Vickie Birnage, who rejoins the organisation from Penguin, will help the national tourism agency drive further productivity from its international network by taking charge of its 18 online shops, specialist overseas trade shops and offline retail activities.

UK inbound registers first fall in seven years

UK inbound registers first fall in seven years

16 July 2009 Tourism News

An influx of Eurozone leisure visitors due to the weakness of Sterling was insufficient to offset the number of inbound travellers to Britain falling for the first time in seven years. British tourists also made fewer visits abroad last year, choosing instead the growing trend of “staycationing”.

Sapient wins VisitBritain website contract

13 May 2009 Press Release Travel Technology News

Sapient has announced that its marketing services group, Sapient Interactive, has been appointed by VisitBritain as its online Agency of Record to redesign, develop, host and manage its suite of websites - multilingual variants of two core consumer sites and, the website of national tourism organisation, VisitEngland.

VisitBritain starts European marketing push

9 April 2009 Press Release Tourism News

VisitBritain is starting the European phase of its “Britain for Less” campaign, as part of its £6.5m global push to market the UK as an affordable destination.The strapline “See More for Less”, will run across 18 European countries and take in a number of online and offline elements.

Private sector urges Government to support UK tourism

17 February 2009 Press Release Tourism News

Leaders from the private sector have joined forces to lobby the UK government to take British tourism “more seriously”, following last week’s call by industry bodies VisitBritain  and UKinbound.The coalition includes Merlin Entertainments, owner of Alton Towers and the London Eye, Butlins, Hoseasons, Bourne Leisure and Travelodge. The lobby is demanding the responsiblilty for tourism be passed to the business department as it is treated as a “poor relation” in its current home.