In a speech this morning prime minister David Cameron argued Britain must focus on its heritage in order to attract more visitors. Breaking Travel News junior editor Chris O’Toole argues the coalition will need more than empty promises to revive the industry.
As prime minister David Cameron arrives in India with one of the largest trade delegations ever assembled, VisitBritian has announced its intention to bid for closer ties with the emerging superpower.
The Visit South Devon tourism partnership says that the opening of “cool new boutique hotels and award winning restaurants combined with fantastic visitor attractions are making South Devon a popular destination for the discerning traveller.”
The England football team may be underachieving prima donnas but the nation’s great sporting events, such as Wimbledon and the Premier League, are attracting 3 million international visitors and over £2bn in revenue per annum, according to new figures from VisitBritain.
With the summer season approaching, help is now at hand for those looking to get away and explore the UK
Visitor numbers to the UK will top 30m as tourism to the UK returns to growth next year, according to predictions from VisitBritain. The tourism authority expects a rise of 0.8% in the number of visitors to the UK to 30.4 million – boosted by a weak pound and an improving economic situation.
VisitBritain continues to develop its successful e-commerce strategy with a key appointment. New head of e-commerce and retail Vickie Birnage, who rejoins the organisation from Penguin, will help the national tourism agency drive further productivity from its international network by taking charge of its 18 online VisitBritainDirect.com shops, specialist overseas trade shops and offline retail activities.
An influx of Eurozone leisure visitors due to the weakness of Sterling was insufficient to offset the number of inbound travellers to Britain falling for the first time in seven years. British tourists also made fewer visits abroad last year, choosing instead the growing trend of “staycationing”.
Sapient has announced that its marketing services group, Sapient Interactive, has been appointed by VisitBritain as its online Agency of Record to redesign, develop, host and manage its suite of websites - multilingual variants of two core consumer sites visitbritain.com and enjoyengland.com, the website of national tourism organisation, VisitEngland.
VisitBritain is starting the European phase of its “Britain for Less” campaign, as part of its £6.5m global push to market the UK as an affordable destination.The strapline “See More for Less”, will run across 18 European countries and take in a number of online and offline elements.
VisitBritain chairman Christopher Rodrigues has revealed plans to turn its website into a “Google for British tourism”, providing the definitive web platform to search the nation online.The tourism chief wants to enlist regional development agencies and tourist authorities to work more closely together to create the common platform.
Leaders from the private sector have joined forces to lobby the UK government to take British tourism “more seriously”, following last week’s call by industry bodies VisitBritain and UKinbound.The coalition includes Merlin Entertainments, owner of Alton Towers and the London Eye, Butlins, Hoseasons, Bourne Leisure and Travelodge. The lobby is demanding the responsiblilty for tourism be passed to the business department as it is treated as a “poor relation” in its current home.