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UK inbound registers first fall in seven years

UK inbound registers first fall in seven years

16 July 2009 Tourism News

An influx of Eurozone leisure visitors due to the weakness of Sterling was insufficient to offset the number of inbound travellers to Britain falling for the first time in seven years. British tourists also made fewer visits abroad last year, choosing instead the growing trend of “staycationing”.

Sapient wins VisitBritain website contract

13 May 2009 Press Release Travel Technology News

Sapient has announced that its marketing services group, Sapient Interactive, has been appointed by VisitBritain as its online Agency of Record to redesign, develop, host and manage its suite of websites - multilingual variants of two core consumer sites visitbritain.com and enjoyengland.com, the website of national tourism organisation, VisitEngland.

VisitBritain starts European marketing push

9 April 2009 Press Release Tourism News

VisitBritain is starting the European phase of its “Britain for Less” campaign, as part of its £6.5m global push to market the UK as an affordable destination.The strapline “See More for Less”, will run across 18 European countries and take in a number of online and offline elements.

Private sector urges Government to support UK tourism

17 February 2009 Press Release Tourism News

Leaders from the private sector have joined forces to lobby the UK government to take British tourism “more seriously”, following last week’s call by industry bodies VisitBritain  and UKinbound.The coalition includes Merlin Entertainments, owner of Alton Towers and the London Eye, Butlins, Hoseasons, Bourne Leisure and Travelodge. The lobby is demanding the responsiblilty for tourism be passed to the business department as it is treated as a “poor relation” in its current home.

VisitBritain unveils £6.5m ‘value-led’ campaign

11 February 2009 Press Release Tourism News

VisitBritain has unveiled a three-year strategy to boost the UK’s inbound market as well as develop cohesion between the government and the regional bodies. The new position will begin with a £6.5m campaign to promote the UK’s value for money, as well as its free access to national museums and galleries.

UK tourism leaders call for government support

11 February 2009 Press Release Tourism News

Britain’s top industry executives are hoping to give the nation’s flagging tourism sector a boost tomorrow as they join forces to urge the government to play more of a supportive role.The call to action comes as VisitBritain is set to reveal the findings of a review into the sector commissioned by the UK government.

Poor value and grumpy staff blight UK tourism says Rodrigues

8 January 2009 Press Release Tourism News

British hotels are being blighted by grumpy staff and poor value for money, according to chairman of VisitBritain Christopher Rodrigues.“We’re now in an environment where you have to do quality. Poor value for money and poor service costs jobs and will cost more jobs in a recession,” he told the Independent.

UK inbound figures slide after dreary summer

17 September 2008 Press Release Tourism News

The UK’s inbound tourism market has suffered a tough year as the triple whammy of a strong pound, high fuel and the economic downturn, which contributed to the first drop in visitor numbers in many years. International visitor numbers fell by 150,000 to 32.6 million, according the VisitBritain’s 2007/08 annual review. The decine in numbers from the developed world was not offset by growth in numbers from emerging markets.