The innovative new b2b conference for the rapidly growing serviced apartment sector, Serviced Apartment Summit, has got off to a great start, as more than 100 international delegates head to London to learn from each other, network and map the future of the industry. Responding to demand, extra sessions on OTAs and online marketing are being added to a comprehensive agenda which features seminars on investment, extended stay hotels, mixed-use developments, and future prospects for the sector, as well as a case study, cocktail party and tour of local serviced apartment developments.