Some 200 delegates were in attendance at the inaugural Serviced Apartments Summit at Andaz Liverpool Street

The innovative new b2b conference for the rapidly growing serviced apartment sector, Serviced Apartment Summit, has got off to a great start, as more than 100 international delegates head to London to learn from each other, network and map the future of the industry.

Responding to demand, extra sessions on OTAs and online marketing are being added to a comprehensive agenda which features seminars on investment, extended stay hotels, mixed-use developments, and future prospects for the sector, as well as a case study, cocktail party and tour of local serviced apartment developments.

Panellists include executive representatives from Frasers Hospitality, BridgeStreet Worldwide, The Ascott Limited, Fairmont Raffles Hotels International, Barclays, BridgePoint Ventures, Adina Apartment Hotels, Hyatt International, HVS, Jumeirah, Marriott International, Patron Capital, Adagio City, Arora Hotels and Accor.

Event organizer, Piers Brown, said: “The serviced apartment sector is a growing and increasingly valuable sector.

“Serviced Apartment Summit is the first event of its kind in the UK, addressing the challenges and opportunities facing those who provide accommodation for companies, families, individuals and government travellers.

“It features a comprehensive seminar programme and a host of networking opportunities, and we are excited to welcome the sector’s finest to London.

“We are delighted to have secured the support of some of the industry’s biggest names already, and look forward to forging more significant partnerships.”

Breaking Travel News chats to event organiser Piers Brown

Confirmed attendees include representatives from Four bgb, thinkhotels.com, The Edinburgh Collection and Holyrood apartHotel, Turner Morum LLP, Servotel Corporation, Starwood Hotels, Serviced Apartment Solutions, Staycity Apartments, Derag LivingHotels, IDeaS, Knightly Apartments, Hospitality Impact, Delta 2 Performance Improvement, ShortStay Group, Marriott Executive Apartments (USA), EPR Architects, Buckley Gray Yeoman, Castletown House, Gerald Eve, Dexter Moren Associates, The Apartment Service, SACO Apartments, Fusion Interiors Group, Staybridge Suites, Grosvenor House Apartments – Jumeirah Living, NatWest, Hotel Analyst, Executive Serviced Apartments, CLSA, Marlin Apartments, Cycas Hospitality, DigiValet, HotelsAhead, Villeroy and Boch, Hypnos and more.

The event’s sponsors are BridgeStreet Worldwide, HVS, Frasers Hospitality, The Ascott Limited, Adagio City, essa Consultancy, and the Hotel Booking Agents Association.