With an older customer base and exposure to struggling cruise sector, Saga has been forced to act in order to rebuild confidence among passengers.
Saga has suspended all cruise and holiday operations until the start of June. In mid-March the company confirmed it would be unable to welcome holidaymakers until May 1st, with this deadline now having been pushed back.
Saga has appointed Euan Sutherland to the role of group chief executive, with effect from January 6th. As announced earlier this year, Lance Batchelor is retiring and will continue as a statutory director until he leaves the business on January 31st.
The duchess of Cornwall has become godmother to Saga’s new boutique cruise ship, Spirit of Discovery, in Dover, Kent. The vessel becomes the first cruise ship to be named at the port of Dover for over a decade.
Saga has marked the keel laying of its second new cruise ship for the British market, Spirit of Adventure, with a ceremony at the Meyer Werft shipyard in Papenburg, Germany.
Two new appointments have added wide experience to Saga’s travel division, which provides holidays, cruises and city breaks for the over-50s.
Saga Travel has announced the appointment of Liz Ryan to the role of senior regional sales manager, responsible for managing the trade-facing regional sales team.
Saga Travel has launched a brand new holiday app. Customers can use the app to see details of exactly what’s included in their holiday or cruise, stay one step ahead of the weather throughout their trip, get all the insights of the holiday destination, plus enhance their holiday or cruise by booking excursions and much, much more.
Saga Travel has teamed up with LOVEFiLM to discover which films top the charts for the UK’s over-50s. The top 20 strongly features drama, action and adventure. Comedy and classic blockbusters also proved popular while sci-fi, western and horror movies lagged behind.