Lima, capital of Peru, will welcome the World Travel Awards South & Central America Gala Ceremony this weekend, capping the destination’s rise as a tourism superpower. Here Breaking Travel News chats with María del Carmen de Reparaz, director of tourism promotion, PromPeru, to discuss the secrets behind the country’s success.
Peru, one of the world’s fastest growing emerging economies, will next week embark on a major international road show with the goal of promoting greater inward investment from foreign markets. The tour will see a 35 strong Peruvian delegation led by senior government ministers and business executives from the worlds of politics, banking and commerce, visit the cities of Abu Dhabi, Dubai, Frankfurt and London.
Alvaro Silva-Santisteban, director, Trade & Investment Office, Peru, speaks to Breaking Travel News at the World Travel Awards Middle East Gala Ceremony at Le Royal Meridien Beach Resort & Spa.
Alvaro Silva-Santisteban, director, Peruvian Ministry of Foreign Trade & Tourism, speaks to Breaking Travel News at Arabian Travel Market 2013.
PromPeru, the trade, tourism and investment office of Peru in Dubai will be present for the first time at ATM with a National Pavilion. Peru is ranked among the world’s ten most preferred destinations according to Ernst & Young, and Peru’s ministry of foreign trade and tourism has said that they expect a nine to ten percent increase in visitor arrivals in 2013.
World Travel Awards has confirmed the host for its annual South & Central America Gala Ceremony will be Lima, Peru. Regarded as the premier global awards ceremony programme for the travel, tourism and hospitality industry, the World Travel Awards Gala Ceremony will see entrants from across South America competing in over 35 categories.
Liz Chuecas Gatty, special projects coordinator, PromPeru, speaks to Breaking Travel News at World Travel Awards 2012 Grand Final Gala Ceremony in Delhi, India.
Mariella Soldi, director of country image, PromPeru, speaks to Breaking Travel News at World Travel Awards 2012 Grand Final Gala Ceremony in Delhi, India.
Peru has won out against stiff competition to be voted the World’s Leading Culinary Destination at the star-studded World Travel Awards Grand Final. The event, held in New Delhi, India, saw the South American country fight off competition from notable foodie destinations such as France, China, Italy, Spain and Thailand to claim the culinary crown.
PromPerú has marked a new era in the history of its advertising with the release of its latest international campaign featuring a series of Hollywood-style film trailers designed to appeal to high-end travellers and showcase Peru’s luxury offering. While much of the campaign looks to showcase Peru’s diverse pre-Inca cultures, a key aim is to also change the perception of the country’s infrastructure and services, illustrating the variety of high quality luxury tourism offerings available.
Liz Chuecas, special projects director, PromPeru at the World Travel Awards Caribbean & The Americas Gala Ceremony 2012
Peru visitor’s bureau, PromPerú, is to invest heavily in travel trade initiatives as it looks to build on the momentum of the 100th anniversary of the rediscovery of Machu Picchu. In the UK, the Brighter Group has been appointed to raise the profile to the trade based on its experience in effectively positioning destinations with iconic attractions.