Releasing a trading update ahead of its annual general meeting on Monday, the company said daily booked group sales exceeded 2019 levels on January 13th.
On the Beach has predicted January payday weekend will mark the busiest trading moment the embattled travel industry has seen in two years.
Data from On the Beach also shows the most popular winter getaways are the Canary Islands, and the Greek islands of Rhodes and Crete for summer.
Focusing on the unapologetic joy and excitement that comes with holidaying abroad, the campaign also launches brand new, compelling customer offers from On the Beach: free fast track security with all package holidays, and free airport lounge access with all four- and five-star bookings.
The company, which took trips off sale for the majority of the summer, reported a total loss of £37 million for financial 2021, compared to a loss of £46 million the previous year.
For new bookings made before October 31st, On the Beach will cover the cost of tests required for fully-vaccinated holidaymakers to travel to Spain, Greece and Cyprus.
On the Beach, which sat out the summer season, has confirmed holidays are now back on sale. The company will offer free Covid-19 tests for new bookings made before the end of the month.
The travel trade in England has given a mixed reception to plans to remove quarantine restrictions on travellers returning from amber list countries.
On the Beach Group has raised £26 million through the sale of new shares in the company. The travel agent sold a total of 7,870,000 placing shares at a price of 330 pence each.
On the Beach has seen adjusted revenue for the six months to the end of March fall to just £12 million. This is down 77 per cent from the £53 million reported for the same period last year.
A white paper exploring the impact of cancelled holidays caused by Covid-19 on consumers reveals the more than £700 million is held by travel companies from across the industry.
On the Beach has taken the dramatic step of taking all holidays this summer off sale. The company, one of the largest tour operators in the UK, blamed “continuing uncertainty” around international leisure travel.