On the Beach has taken the dramatic step of taking all holidays this summer off sale. The company, one of the largest tour operators in the UK, blamed “continuing uncertainty” around international leisure travel.
On the Beach is calling for cash refunds to be given to consumers holding refund credit notes for their Covid-19-cancelled holiday. The remarks come as the CAA considered extending the system.
Most recently, after leaving government in 2018, Justine Greening founded the Social Mobility Pledge campaign to drive grass roots change through business and higher education.
Ahead of its annual general meeting today, the company said UK web traffic, bookings and spend on online marketing activity across the last four months were all well down.
On the Beach has reported total losses of £46 million for the year ended September 30th, as the Covid-19 pandemic continued to take a huge toll on the sector.
Zoe Harris joins On the Beach from GoCo Group where she has been since 2018, initially holding the role of chief marketing officer for GoCompare.
The online travel agent declined to refund customers for the flight element of package bookings to Spain unless airlines had cancelled flights and made a refund.
On the Beach recorded a first-half loss of £34 million in the six months to the end of March, compared to a profit of £12 million for the same period last year.
On the Beach Group will seek to raise £67.3 million in a share placing as the company positions to survive the collapse in travel surrounding the coronavirus pandemic.
On the Beach has appointed four new directors across the marketing, people and product functions.
The campaign was created by Uncommon, who were appointed earlier this year, and sees the brand move away from ‘the Beach’ character, which has fronted its campaigns since 2017.
On the Beach Group has said it is well positioned to benefit from the collapse of Thomas Cook. The 178-year-old travel giant was forced into administration last month, faltering under as much as £3 billion in debts.